Lalchand Soni, who hailed from a small town of Burhanpur in Madhya Pradesh, later made Aurangabad his home. His connection with the city dates back to year 1944, when he rented a shop at Sarafa Bazaar and started his journey as an Artisan of Jadau, and later bought the same shop. His encouragement helped his family take over the responsibility of the business over time.
Lalchand Soni has been a part of the Sarafa Jewellers Association right from Artisan to the Chairman. He also stood and fought against the Inspector Raj of Gold Control Act which benefitted the whole Association in the year 1971. He has given back more than he got to the upliftment of the societies at Aurangabad as well as Burhanpur. Gujarati Samaj of Aurangabad had felicitated him with Gujarati Samaj Bhushan Award for his contribution.
In his tenure, he helped many small artisans and Jewellery Business owners to set-up their businesses and make them independent.
Lalchand Mangaldas Soni migrated from Burhanpur (Madhya Pradesh) to Aurangabad and rented a Shop At Sarafa Bazar, Opp. Mohan Talkies and started working as a Karagir/Artisan
The 2nd Generation Mr. Harishbhai Soni and Mr. Dineshbhai Soni joined the Business
The 3rd Generation Mr. Uday Soni and Mr. Dhananjay Soni entered the Business
Purchased the same shop where they were doing business on rent
A separate Single Diamond Counter was started.
After a Tremendous response and great demand, a whole separate floor was dedicated for Diamonds. LMS has been consistently providing Superior Quality Diamonds (EF/VVS1) to their customers since almost 35 years throughout Marathwada.
They introduced Platinum to their line of Jewellery offerings and were the 1st one to do so in Marathwada
After increasing demands and tremendous response from Customers for a bigger shop/showroom, the Soni family bought a Plot at Shriniketan Colony, Opposite Cosmos Bank, Jalna Road, Aurangabad to built a Bigger showroom.
A Grand LMS showroom was established. An all-in-one showroom which boasts all kinds of Jewelleries, stones, gems, Silver gift items, Jadau Jewellery (engraved jewellery which requires highly skilled craftsmanship), Italian, Antique, Calcutta, Platinum, Diamond and also Fancy jewellery items. LMS is also known to provide Navgraha (Rashi Ratnas) since 60 years and pledge to provide the Best quality.
Another feater to the cap of LMS jewellwes. We opened our third showroom in Aurabgabad.